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Stewart and
Secret Shopping |
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Did you know that: ·
The cost of acquiring a new customer is
five times the cost of keeping an existing one. ·
If a complaint is resolved on the spot,
90% of the time the customer will return. ·
6 out of 10 new businesses fail. Poor customer service and employee
integrity are leading factors. ·
The typical unhappy customer tells
eight others of his or her unpleasant experience. Secret shopping is a program where highly
trained “shoppers” observe your customer service in action through site
visits, or by distributing customer / employee questionnaires or
point-of-sale reaction cards. Key components of the process are: ·
Research – initial client visits to
determine business standards and discuss customized outcomes. ·
Shopping – site visits by an anonymous
“secret shopper” or the distribution of employee / customer questionnaire
cards. ·
Preparation of report/recommendations –
a written report is prepared with suggestions for improvement. Your information will be kept on our
database for a designated period in order for you to have access to past
performance checks and as a means to compare your performance to that of your
competitors. ·
Presentation of report – a final
meeting with client is necessary to present and discuss the written report
including areas needing improvements and suggestions for possible remedies to
help your business be a success. We do not simply hire anyone to be a “secret
shopper.” We are very selective in
choosing our shoppers, and we are dedicated to giving them extensive
training. We believe in personal
contact with our clients on a regular basis. For more information about secret shopping, contact Stewart and Associates, Inc. today. |
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Consulting - Training – Board Effectiveness - Culture Consolidation - Customer Service Processes - Executive Coaching - Management Development - Professional Speaking - Sales Management Systems Secret Shopping - Strategic Planning - Surveys - Newsletter - Home |
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© 2000 Stewart and Associates, Inc. |
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