Surveys provide a powerful tool in monitoring many aspects of an organization.  The most important aspects of any survey process are to develop a specific plan BEFORE the survey instrument is developed and to resolve to communicate the results, regardless of outcomes.  Too many times a poorly utilized survey merely results in participants asking “whatever came of that survey?” or “we told you how we felt, what are you doing with it?”  The secret to success with surveys is to view them as a tool in the overall strategic planning and implementation process of the organization.  To conduct an employee survey without an objective in mind may only initiate or accentuate a credibility gap between management and staff.

Surveys can serve a valuable function in identifying necessary change strategies, communication needs, and perception assessment.

Customized 360° Assessments

Multidimensional surveys identify how effectively leaders influence others by comparing each individual’s perception to the perceptions of others.  Commonly known as 360° instruments, these surveys are designed to provide information within the context of organization relationships.  Our surveys are customized and available as web-based tools or traditional survey instruments.

Selected respondents who work with the individual assessed (including managers, colleagues, and direct reports) complete and return questionnaires that are compiled with his or her responses to produce a personalized feedback report.  The report gives a clear picture of the most effective means of influencing others and points out areas for improvement.  This information can be used to develop individual strategies to produce better results from interactions with others.

The results of this information gathering are summarized and evaluated to create a picture of the organization at this particular time.  This is also a primary reference point for charting development factors ranging from attitude change to productivity improvement.

Employee and Customer Satisfaction Surveys

People work harder when they enjoy their work and feel that they have a vested interest in the company.  First-time customers will only become repeat customers through good and efficient service.  Keeping your employees and customers happy is necessary for any business to thrive.  One of the easiest ways to assess how your organization rates on customer satisfaction is through surveys.

Our process includes:

• Defining the purpose of the survey
• Identifying most likely sources for this information (i.e., all employees or entire customer base or certain group or segments)
• Determining the uses for the information
• Defining survey logistics
• Determining the types of reports necessary
• Developing a mechanism to report results to the organization and especially those participating in the survey process
• Define specific implementation plans for the specific actions
• Creating a research follow-up plan